Key Areas of Systemization and Marketing Automation

A common and valid question that often comes up in business revolves around change: Does change help or hurt industry? Publishers, for instance, faced a major shakedown when e-books, the new kid on the block, hit the scene. Publishing houses downsized, closed, restructured or merged as a result. Popular book stores like Borders closed. Barnes & Noble faced financial crisis, and the industry was virtually turned into panic stew.

But it wasn’t just the publishing industry that was rocked to the core by changes revolving around technology. A similar evolution is taking place in other businesses, including automotive, building and construction, IT, manufacturing, retail, and other industries across the board. Partnered with advances in technology is marketing automation, and with marketing automation comes a tug of war between “connection” and “disconnection” that business owners worldwide are experiencing with their customers. Clearly the connection that resulted was to the Worldwide Web, but “disconnection” is what happened between customers and business owners and personnel. There’s no question that automation provides distinct advantages, including freeing up time for business owners to concentrate on building their businesses rather than working in them 24/7. But, as with many new advances, there also comes challenge. If you need more information and ideas check this site

The Advantages of Logistics Consulting

Logistics consulting has its share of advantages. Before learning about the advantages of it, it helps to know what this practice is all about.

As the name implies, it is a business where consultants are brought into a firm to offer professional advice and ideas that will improve the function of the company in question. It is a practice that involves advising distributors, manufacturers and retailers about how to reduce costs, increase profitability and optimize the processes that they use.

Consultants in this field are most often hired by firms that work with companies in specific types of industries. To use an example, some firms may specialize in distribution businesses that are looking to enhance the operations in their warehouses, while others may employ logistics consulting with regard to manufacturers.

Some firms choose to specialize in supply chain consulting practices. What this means is that they provide advice and guidance to companies at every step of a process, from the production stage, all the way through to the sales and marketing phases.

The advantages of logistics consulting are that it assists a business in adjusting to new types of trends and technologies. It also helps to cut down on waste and it keeps costs as low as possible. It is also an effective tool at bridging the communication gap between various departments within a company and in communicating in a more successful manner with clients.

Most industries want to remain current and up-to-date in order to remain competitive. Keeping up with new technologies can be of benefit in every industry. When consultants are brought in, they are able to look at a firm with a new perspective and have vision that those employed with the firm would not have.

Manufacturers can reduce their costs by putting to use machines that require a lesser degree of manual labor. Warehouses are able to improve their level of efficiency when they are taught how to use software that is targeted at recording and tracking the inventory. A company can benefit from logistics consulting by way of the implementation of the new software and other devices that make operations flow better.

A consultant in this field can work closely with the managers on all areas where optimal efficiency can be achieved. New components can be introduced to the firm and that will make the work take place in a superior manner.

When operational processes are improved, the practice of logistics consulting can enable managers and business owners to have less waste to deal with. This will save money in the long-term and perhaps even the short-term as well. A consultant would do a thorough analysis and from there, find ways at to restructure models within the company in such a way that employees are placed in positions where their abilities can best be used to serve the needs of the business. Workers may also be trained in new ways that will help to optimize their skills.

Support Agencies for Investment

Poland is looking for new investors, for that reason and in order to provide the best service, the Polish minister Donald Tusk proposed a public spending program aiming to boost the growth of the foreign investment in the country. A “Special Investment Vehicle” has been created the last year for this although it is not operative at the moment, it will be along this year.

Other “support to investment” mechanism is the Polish Agency for Entrepreneurial Development (PARP) which stands out because of their special care on the management of the different programs aimed only to small and medium sized companies’ development and their international activities. Thus, it supports companies through the finance and knowledge providing economic information of the country, studies, reports and analysis relevant for the companies. Regarding finance, EBRD (European Bank for Reconstruction and Development) stands out as the great investor in Central and Oriental Europe investing direct and indirectly.

EBRD has invested in more than 1 million projects in which the funds are from 5 € million to 230 € million. It also provides financing, guarantees, facilities leasing and trade finance. With respect to indirect investments, EBRD provides credit lines to financial intermediaries.

Investment incentives

Poland is the perfect destination for internationalization. It has a large incentive system for investment regulated by the Law of Financial Aid to Investors (March 20, 2002), by the Law of State Aid Procedures (April 30, 2004), and by the articles 36, 73, 86 to 89 and 296 of the Treaty of Accession to the EU. The investor may benefit from tax incentives and financial assistance through regional, horizontal and sectorial aid.

Regional aid

Poland has a great advantage as state aid levels are higher than in other EU countries and it is essential to meet certain requirements to qualify for the aid. The company applying for such aid must make a minimum investment of 100.000 euros, contributing at least 25% with a minimum stay in the country for 5 years and 3 in the case of small businesses.

Poland also has Special Economic Zones (SEZ) located in less developed areas in order to boost businesses and balance differences between regions.

Investors will have favorable treatment in these areas until 2020. If they want to make a significant investment, Poland has developed the Multi-Year Support Program (MASP) for sectors such as automotive, electronics, biotechnology, Shared Service Centers, Research and Development Centers…

Horizontal Aid

This aid is compatible with the regional aid. It is usually awarded by concepts as employment, training, environmental protection, research and development and financial instruments. It is remarkable the aid for R&D that goes to projects from different areas. Companies will also benefit from aid to support measures promoting the efficient use of natural resources. It can be perceived as regional aid if environmental protection is related to a new investment or horizontal aid if environmental protection is in the modernization and it can be demonstrated that this aid improve existing facilities and infrastructure.

Sectorial Aid

Certain sectors could have priority and therefore receive grants, according to the promotion program for priority investment in the Polish economy for the years 2011-2020 adopted at the Council of Ministers on July 5, 2011. In this case, companies must depend only on this grant and must be included within the following sectors: automotive, electronics, aviation, modern services, Research and Development and biotechnology.